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Editing your website

Edit page titles and search descriptions

Use Search appearance to describe each page for search engines.

Update a page’s search appearance

  1. Open your website and choose Search appearance.
  2. Choose the page you want to update.
  3. Edit the search title and description and review the preview.
  4. Save your changes, then publish the new version when it is ready.

Make the description useful

Write a specific title that matches the page. Include your business or service area where it helps customers understand the result. Use the description to explain what the visitor will find, in ordinary language.

Each important page should have its own relevant title and description. Avoid repeating keywords or making claims the page does not support.

What changes in search

Saving creates a draft version; publishing makes the metadata available on the live page. Search engines decide when to recrawl pages and may show different wording. The preview is illustrative, and rankings are not guaranteed.