Include the essentials
- Your business name, trade, city, and service area.
- The services you offer and what customers usually ask for.
- Your preferred next step: a phone call, an estimate request, or an appointment.
- Your phone number, email, and a style or color preference.
An example you can adapt
“Build a website for Oak & Stone, a remodeling contractor in Denver. We remodel kitchens and bathrooms and build home additions. Use a warm, professional style. Make requesting an estimate the main action. Our phone number is [your number].”
Use specific, verifiable information. Do not add awards, licenses, reviews, or guarantees unless they apply to your business.
Refine it one change at a time
After the first draft, ask for a focused change such as “Make the homepage headline shorter” or “Add our basement finishing service.” Smaller requests are easier to review and adjust.